Case Study: 3D Systems achieves high-quality lead generation with TraceParts Digital Marketing Services

3D Systems - Customer Case Study

3D Systems worked with TraceParts to improve lead generation while prioritizing lead quality over volume, along with growing their database and building brand awareness for their products. TraceParts was recommended by colleagues, and the company turned to its Digital Marketing Services for support across multiple marketing initiatives.

TraceParts delivered a mix of eblasts in several languages, product launch promotion through the NPI package, banner ads, and content syndication, managing the campaigns from setup through reporting. The results exceeded expectations: 3D Systems said each campaign surpassed its internal lead goal, and sales was able to convert 1–2 leads from each campaign into opportunities, for an estimated 35% conversion rate.

3D Systems

Elisa Jannasch

International Marketing Leader