TraceParts
57 Case Studies
A TraceParts Case Study
2goLIVE, a CAD/CAM/PLM media center in Milan, needed an online marketing partner that could meet the increasingly specific needs of local CAD/PLM firms and help them compete in a fast-changing environment where measuring ROI matters. They turned to TraceParts for online marketing services to support sales operations, planning, and lead generation for their campaigns.
TraceParts provided a highly segmented database and responsive marketing support tailored to 2goLIVE’s requirements. The vendor delivered strong open and click-through rates and helped the customer’s recent CAD campaign rank among the top three performers out of 10 competing players, showing clear effectiveness in reaching the target audience.
Sandro Santi
Go-to-Market Strategist