Case Study: Wholesale Distributing Company meets trade partner demands with TraceLink

Solving the Challenge of Trade Partner Requirements

Wholesale Distributing Company, a TraceLink customer, faced an urgent trade partner requirement beyond standard DSCSA obligations. A retail pharmacy chain asked for two additional transaction history details—Transaction Date and Shipment Date—for products received directly from a manufacturer, creating a risk to product flow and a key business relationship.

TraceLink quickly responded by adding a new option in its Product Track software, allowing wholesale distributors to send Transaction Date and Shipment Date downstream with a simple checkbox selection. This solution enabled Wholesale Distributing Company to meet its pharmacy customer’s demand without interruption, helping ensure continued delivery of critical medication and avoiding potential revenue disruption.