Case Study: Generics Pharma achieves scalable serialization and lower TCO with TraceLink

Delivery Issues and High TCO Prompt Generics Pharma to Switch to TraceLink

Generics Pharma, a mid-size U.S. manufacturer of generic medications, needed a new way to manage serialization and track-and-trace after acquiring another company’s U.S. generic arm. Their existing setup—Axway at the parent company and an unsuccessful SAP implementation at the acquired business—struggled with scalability, partner connectivity, rising infrastructure costs, and delayed vendor support, prompting them to switch to TraceLink for full-stack serialization and TraceLink Edge Track and Trace.

TraceLink implemented a native cloud, networked-tenant platform to support high-volume serialization, rapid CMO connectivity, and operational scalability across the combined enterprise. The company benefited from lower total cost of ownership, faster onboarding, and measurable performance gains, including the ability to send 100K DSCSA-compliant messages in 50 seconds, process provision-to-reporting in 5 minutes, read 150K serial numbers per second, and write 10K serial numbers per second.

Generics Pharma