Case Study: Nature’s Way accelerates new product development and slashes supplier documentation time with TraceGains

A Pivotal Growth Solution Tracegains Helps Nature’s Way Accelerate NPD

Nature’s Way, a Green Bay–based supplement maker founded in 1969 with more than 1,000 products, faced mounting operational strain as it scaled: working with 500+ suppliers produced thousands of documents managed through emails, network drives, and joined Excel files, making qualification and sourcing slow, error-prone, and time consuming.

By adopting TraceGains’ Supplier Management, Market Hub, and Network, Nature’s Way consolidated supplier communications and document collection onto a single, easy-to-use platform with many suppliers already connected. Implementation was smooth, suppliers were receptive, and Market Hub delivered rapid sourcing—cutting qualification cycles that once took up to six months down to days and saving weeks to months in new product development while accelerating time-to-market.

Nature’s Way

Sarah Hazaert

Supply Quality Manager