Case Study: Barratt and David Wilson Homes boosts show home visits and sales with tprc.'s Hawk anniversary PR campaign

Barratt and David Wilson Homes drives huge uplift in show home visits with tprc.

Barratt and David Wilson Homes, a national housebuilder, faced the challenge of attracting buyers to a longstanding development site it shared with rival builders. The company needed a fresh and creative solution to increase show home visits and boost sales. The vendor tprc. delivered PR & Media Relations, Branding & Design, and Event Management services to meet this challenge.

tprc. created a campaign celebrating the 50th anniversary of the Hawk aircraft, which was built at a nearby facility, by partnering with BAE Systems to create a pop-up exhibition. This was launched with a major press event and supported by an organic social media campaign. The results included significant PR coverage across print, radio, and TV, a huge uplift in show home visits, and a number of new sales secured directly from the campaign.

Barratt and David Wilson Homes