Case Study: Sim Lim Square provides free public Wi-Fi for shoppers with TP-Link

TP-Link Helps Sim Lim Square Provide Free Public Wi-Fi for Customers

Sim Lim Square, Singapore’s largest IT and electronics shopping mall, needed a reliable free public Wi‑Fi network for up to 10,000 daily visitors across six floors. The mall faced major challenges from heavy user demand, severe wireless interference from more than 500 merchants’ private hotspots, PoE deployment needs, and limited technical staff to manage the network. TP-Link was chosen to provide a cost-effective business Wi‑Fi solution, including Auranet EAP220 access points, TL-SG3424P PoE+ switches, and EAP Controller software.

TP-Link implemented a high-density indoor Wi‑Fi network with 45 dual-band Auranet EAP220 access points and managed PoE+ switching to simplify installation and avoid extra power cabling. The free controller software made network management easy for the mall’s staff, while the new network delivered free high-speed Wi‑Fi throughout the mall. As a result, customer satisfaction improved, the mall received positive feedback, and Sim Lim Square expanded its social media presence as shoppers shared their experiences in real time.

Sim Lim Square

Sean Chia

Head of Advertising & Promotions