Case Study: Springbot achieves dramatic traffic and revenue growth with TowerData

Harnessing the Power of eCommerce Demographic Data with TowerData and Springbot

Springbot, a Magento Gold Industry Partner, provides an eCommerce marketing platform for SMBs and faced a common challenge: merchants didn’t have real-time customer insights to personalize content, integrate across growing marketing channels, or optimize which actions would deliver the best ROI. To solve this, Springbot partnered with TowerData to use TowerData’s real-time email intelligence and demographic data (age, gender, income, etc.) to fuel Springbot’s marketing automation and analytics.

By integrating TowerData’s email-based demographic enrichment into Springbot, retailers could automate personalized campaigns and track performance to drive conversions. TowerData-enabled campaigns delivered strong, measurable results: First Aid & Safety saw a 3x increase in online sales in six months with a 112% ROI; Country Club Prep drove a 912% increase in site traffic; and Amagi Metals’ abandoned-cart emails produced 51% of site revenue and a 2,230% ROI.

Springbot

Joe Reger

Co-Founder and CTO