Case Study: The Shubert Organization achieves a 13% increase in email open rates with TowerData

Data-driven targeted messages results in a 13% increase in open rates

The Shubert Organization, owner/operator of 17 Broadway theaters and parent of ticketing service Telecharge, needed more targeted email marketing from its Telecharge database. Telecharge collects purchase data and email opt-ins and sends messages on behalf of production marketers, and sought a way to segment audiences and avoid inbox over‑saturation using TowerData’s Email Intelligence service.

TowerData implemented its Email Intelligence service to segment Telecharge lists by purchase history and geography, personalize messaging, and broaden social reach while reducing over-mailing. As a result, TowerData helped Telecharge boost open rates by 13%, improve customer retention, and gain deeper audience insights for more memorable, targeted campaigns.

The Shubert Organization

Elizabeth Galietto

Email Marketing Manager