Case Study: Advocacy Data doubles clients' email open rate with TowerData’s Email Open Data

Client open rate doubles with TowerData’s Email Open Data

Advocacy Data, a political data agency that supplies voter, demographic and email lists to nonprofits, campaigns and Congressional offices, faced the challenge of ensuring those emails were active and not abandoned or toxic addresses that could harm sender reputation and waste client spend. To address this, Advocacy Data partnered with TowerData and adopted TowerData’s Email Open Data.

Using TowerData’s Email Open Data — which provides the last-known month and year of commercial email opens from a database of more than 200 million known opens — Advocacy Data segmented for active subscribers and avoided risky addresses. The result: Advocacy Data doubled its clients’ open rate (from 3.03% to 6.08%) and click-through rate (from 0.59% to 1.07%), improving inbox placement and campaign ROI.

Advocacy Data