Case Study: Citrix achieves 93% email append rate, 850+ new leads and $100K+ annual mail savings with TowerData

Citrix Maintains Customer Contact by Appending Emails

Citrix, the global leader in access infrastructure solutions, needed to bring its global contact database up to date so it could proactively communicate with customers by email and increase brand awareness. Citrix’s goals included acquiring business email addresses for customer, prospect and partner contacts worldwide, identifying defunct or non‑users, cleaning outdated contacts, and reducing direct mail costs; they turned to TowerData and its B2B Email Appending service to address these needs.

TowerData appended permission‑based business email addresses to 93% of Citrix’s appendable contacts, generating over 850 new business leads and an estimated savings of more than $100,000 per year in direct mail costs. By using TowerData, Citrix’s product, marketing and customer care teams reached more existing clients and reduced email bounce rates from 35% to just 3%, significantly improving campaign deliverability and effectiveness.

Citrix