Case Study: Bloomspot attracts high-end merchants with TowerData demographic insights

Bloomspot Offer Merchants a Platform for Success

Bloomspot, a daily-deal site with over 1 million subscribers, needed to convince high-end merchants that its audience matched their target demographic. To do this, Bloomspot partnered with TowerData, using TowerData’s real-time demographic data on email addresses to profile and present the characteristics of its subscriber base.

TowerData analyzed Bloomspot’s email audience and supplied clear demographic metrics—showing that over 75% of members hold a college degree and that Bloomspot has more than twice as many households earning over $100K compared to other sites—helping Bloomspot demonstrate value to merchants. The data-driven presentation helped drive merchant confidence (93% of merchants say Bloomspot delivers to their ideal audience), leading merchants to choose Bloomspot to represent their brands and run targeted promotions.

Bloomspot

Jasper Malcolmson

Chief Executive Officer