Case Study: Woodcrest Villa builds waitlist and brand awareness with Tower Marketing

Woodcrest Villa drives 30 campus tours and 900,000 impressions with Tower Marketing

Woodcrest Villa, an independent senior living community in Lancaster, PA, faced significant competition from other local facilities. Their challenge was to grow their waitlist in the short term and build long-term brand recognition. Tower Marketing was engaged to help them capitalize on their recent rebrand and new website.

Tower Marketing implemented a strategy combining paid social and pay-per-click ads with organic efforts like SEO and monthly content creation. This approach generated significant results: paid efforts led to 30 tours and 86 price sheet downloads, while organic traffic resulted in 56 tours and over 400 downloads. The campaign also successfully generated over 900,000 impressions for major brand awareness. Tower Marketing's work helped Woodcrest Villa achieve first-page Google rankings for several major keywords.

Woodcrest Villa