Case Study: Victory Closets increases quote requests with Tower Marketing’s direct mail and paid advertising campaign

Victory Closets boosts quote requests 80% with Tower Marketing

Victory Closets, a custom closet design company, partnered with Tower Marketing to raise brand awareness, capture local leads, and meet its 2020 sales goals. The challenge was to expand the brand's footprint in its local market, which was being supplemented by a sister company.

Tower Marketing implemented a multi-faceted strategy that included curating a targeted mailing list, a waterfall direct mail campaign, PPC, and social media advertising, all supported by a custom-designed landing page. The results were highly successful, with PPC accounting for 80% of quote form submissions and social ads achieving a 91% engagement rate. Tower Marketing's efforts generated nearly 20 quote requests in five months, significantly boosting the client's ROI.

Victory Closets