Case Study: Upohar World Kitchen refreshes its brand for catering growth with Tower Marketing

Upohar World Kitchen updates its brand with Tower Marketing to strengthen catering and digital presence

Upohar World Kitchen, a local catering company and tasting room, sought to refine its business presence and strengthen its core catering services following the COVID-19 pandemic. The challenge was to create an adaptable new logo to support growth in special and corporate events and to better represent its worldly menu. Tower Marketing provided creative services, including logo design and branding, to address this need.

Tower Marketing's strategy was to develop a rustic, modernized brand inspired by the owner's story. The design team created a hand-carved stamp for the logo to retain a handmade, warm quality that personifies the company's worldly recipes. As a result, Upohar World Kitchen received updated branding tools that allow it to get back to its core values and offerings both locally and digitally.

Upohar World Kitchen