Case Study: Swing Kingdom boosts leads and brand awareness with Tower Marketing paid advertising

Swing Kingdom boosts conversions 300% with Tower Marketing

Swing Kingdom, a manufacturer of durable and customizable playsets, partnered with Tower Marketing to address two key challenges: increasing the volume and quality of leads from their custom design center and driving brand awareness both locally and around their dealer locations.

Tower Marketing implemented a paid advertising strategy using PPC, internet radio, and paid social media to amplify the brand's messaging. They created targeted audiences for retail, dealer, and commercial markets and used retargeting to nurture users through the sales funnel. This approach resulted in a 300% increase in conversions, a 52% rise in user traffic, and a 46% growth in site sessions for Swing Kingdom.

Swing Kingdom