Case Study: Sundance Car Wash increases app downloads and location visits with Tower Marketing

Sundance Car Wash grows visits 135% with Tower Marketing

Sundance Car Wash, a family-owned business with five locations, faced intense competition from larger brands in Lancaster County. Their challenge was to increase brand awareness, grow their app user base, and drive traffic to a newly renovated location. To help them stand out, Tower Marketing implemented a paid social campaign strategy.

Tower Marketing's solution combined a direct mail campaign with targeted Instagram and Facebook advertising, promoting discounts like a free month of washes. These efforts, each with a dedicated landing page, guided users to download the app or get directions. The results were significant: active app users grew by 1,760, 2,364 wash deals were redeemed, and overall visitor traffic increased by 135%, generating an estimated $110,340 in revenue. Tower Marketing's strategy successfully met all of the customer's goals.

Sundance Car Wash