Case Study: StructureCare® reaches new garage owners and operators with Tower Marketing's integrated campaign

StructureCare® accelerates New York garage outreach in 3 months with Tower Marketing

Tower Marketing helped StructureCare®, a provider of parking garage engineering and maintenance services, to address a new amendment to New York parking codes. The challenge was to identify and contact garage owners and operators who would be impacted by the new law and would require inspection services, and to effectively inform them of the pending changes.

The solution from Tower Marketing involved data mining to build a targeted lead list, followed by a multi-channel campaign including PPC, a digital landing page, and a series of timed direct mail pieces. This strategy successfully opened new conversations with potential clients in the New York market, allowing StructureCare® to get ahead of the official announcement. The entire campaign was designed to be scalable for future use in other states.

StructureCare®