Case Study: Strasburg Rail Road boosts brand awareness and guest attendance with Tower Marketing

Strasburg Rail Road builds a year-long marketing strategy in several weeks with Tower Marketing

Strasburg Rail Road, a historic Pennsylvania tourist attraction, faced the challenge of managing an overlapping marketing budget across its three core business verticals and needed a strategic, data-backed plan. They engaged Tower Marketing for a comprehensive marketing strategy to audit their efforts and develop a new go-to-market approach.

Tower Marketing conducted in-depth stakeholder interviews and a full audit of both digital and traditional marketing. They then created a detailed annual marketing schedule and budget tailored to the railroad's goals. The result was a comprehensive plan presented to Strasburg Rail Road's leadership, providing a research-driven strategy to increase brand awareness, diversify advertising, and boost guest attendance.

Strasburg Rail Road