Case Study: Scratch Bakes Cafe refreshes its brand and expands its identity with Tower Marketing

Scratch Bakes Cafe expands to two locations with Tower Marketing

Scratch Bakes Cafe, a family-owned bakery and cafe, faced a challenge as its original branding no longer fully represented its expanded menu of soups, salads, and sandwiches alongside its baked goods. They enlisted Tower Marketing to create a logo and branding assets that better reflected their current made-from-scratch offerings.

Tower Marketing's solution involved updating the name to include "Cafe" and developing a new visual identity focused on fresh ingredients and a custom sage green color palette. The agency delivered a versatile logo for packaging, signage, and digital platforms. The owners expressed great satisfaction with the new look and immediately began implementing it, with Tower Marketing providing designs for future store merchandise and signage.

Scratch Bakes Cafe