Case Study: Penn Dutch Structures captures hundreds of new leads with Tower Marketing's Email Automation

Penn Dutch Structures captures 2,545 leads in a year with Tower Marketing

Penn Dutch Structures, an Amish-owned business in Central Pennsylvania, faced the challenge of differentiating itself from numerous local competitors in the woodworking space. They needed a way to naturally invite more people to inquire about their products. To address this, they worked with vendor Tower Marketing on an email automation strategy.

Tower Marketing refined the company's digital infrastructure by optimizing website forms to capture leads and implemented a series of personalized follow-up emails to nurture prospects. This solution resulted in a steady influx of inquiries, capturing 2,545 leads via form submissions in a single year, which averages to over 210 new contacts every month.

Penn Dutch Structures