Case Study: LodgeLink boosts bookings and traffic with Tower Marketing's integrated internet marketing

LodgeLink boosts sessions 70% with Tower Marketing

LodgeLink, a provider of crew travel software, faced the challenge of unifying its existing digital marketing efforts to drive room bookings, expand its partner locations, and strengthen its brand visibility in search engine results. To meet these goals, the company enlisted the services of Tower Marketing for comprehensive internet marketing.

Tower Marketing implemented an integrated strategy that optimized LodgeLink's existing PPC and social media advertising while adding new SEO and content marketing services. This solution successfully drove brand awareness and conversions. Within six months, Tower Marketing's efforts led to a 70% increase in overall sessions, with organic search traffic increasing by 26% and paid traffic increasing by 144%.

LodgeLink