Case Study: Library System of Lancaster County boosts awareness and card sign-ups with Tower Marketing

Library System of Lancaster County drives 596 key events in 5 months with Tower Marketing

The Library System of Lancaster County, a federated library system in Pennsylvania, faced the challenge of raising awareness among adults about its extensive services beyond book lending. To reintroduce the community to its modern offerings and increase library cardholders, they partnered with vendor Tower Marketing for a comprehensive campaign strategy.

Tower Marketing developed and executed the multi-channel "It Starts at the Library" campaign, which included billboards, internet radio, social ads, PPC ads, and a custom landing page. The results were significant, with 596 key events recorded on the landing page during the five-month campaign. Tower Marketing's work successfully increased engagement and won a Platinum dotCOMM Award, while PPC efforts effectively redirected interest from major competitors like Amazon and Audible back to the local libraries.

Library System of Lancaster County