Case Study: K&W Tire boosts brand awareness and retail clicks with Tower Marketing

K&W Tire reaches 560,000 users in 1 month with Tower Marketing

K&W Tire, a retail tire store operating in Pennsylvania and Vermont, partnered with Tower Marketing to utilize their annual Hankook co-op advertising dollars. The challenge was to create and execute a targeted ad campaign within a tight two-week timeframe to promote Hankook tires and service appointments, all while Tower Marketing was still becoming familiar with the new client's brand.

Tower Marketing implemented a rapid strategy using Spotify, PPC, and social media ads on Facebook and Instagram, which included a $50 customer incentive. The results were significant, with social ads reaching over 560,000 users and PPC efforts driving over 2,000 clicks to the client's location pages. This campaign, executed by Tower Marketing, successfully expanded K&W's brand awareness across multiple digital channels.

K&W Tire