Case Study: Joie Baby refreshes its global mobile-first website with Tower Marketing

Joie Baby launches a mobile-first website with Tower Marketing after 2 redesigns

Joie Baby, a European manufacturer of baby gear, partnered with Tower Marketing for web design services after a previous website redesign with another agency left them underwhelmed. Their challenge was to create a new international website that would effectively advertise their products and restore their faith in the web development process.

Tower Marketing implemented a bright, whimsical, and mobile-first website designed with future eCommerce functionality in mind. The solution was so well-received that Joie Baby returned for a mobile design update after analytics revealed the vast majority of their users were on mobile devices. The successful launches led to positive feedback from the client's international merchants and customers. Tower Marketing ensured a seamless process and delivered a website that helped Joie Baby continue to cater to its global audience.

Joie