Case Study: J&L Building Materials boosts qualified traffic with Tower Marketing paid social advertising

J&L Building Materials boosts clicks 427% with Tower Marketing

J&L Building Materials, a family-owned building supply distributor, wanted to increase its visibility with homeowners after being well-established with professional contractors. They partnered with Tower Marketing and its paid social advertising services to reach this new audience at the right moment before they began a home project.

Tower Marketing implemented a refreshed Pinterest advertising strategy, using research on trending topics and seasonal patterns to create a timely ad calendar with precise targeting. While maintaining the same ad spend, the results were significant: clicks increased by 427% year over year and valuable website actions like file downloads and direction requests also grew.

J&L Building Materials