Case Study: Illuminated Integration boosts qualified leads with Tower Marketing's PPC Campaigns

Illuminated Integration generates $903,000 in lead value with Tower Marketing

Illuminated Integration, a company that designs and installs custom audio-visual technology, wanted to increase its number of qualified leads through Google Ads. Their existing strategy was ineffective, wasting budget on irrelevant keywords and broad targeting while sending users to an outdated landing page. They partnered with vendor Tower Marketing to overhaul their PPC service.

Tower Marketing rebuilt the campaign strategy from the ground up, creating dedicated landing pages and restructuring the Google Ads account with highly specific, industry-focused campaigns. This new approach generated over $903,000 in total lead value from an ad spend of $17,707.71, achieving a pipeline return on ad spend of 5,100% for Illuminated Integration.

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