Case Study: Houck boosts visibility and user engagement with Tower Marketing's website design, SEO, and content

Houck boosts engagement 125.47% with Tower Marketing

Houck, a full-scope industrial and commercial contracting company, sought to amplify its online presence and highlight its expertise. Their challenge was to complete a website redesign that would align with their core values, improve user experience, boost SEO performance, and streamline lead generation. They partnered with vendor Tower Marketing for this comprehensive web design and SEO project.

Tower Marketing implemented a comprehensive WordPress redesign for Houck, utilizing Gutenberg blocks for flexibility and focusing on SEO-driven content and optimal site architecture. The solution delivered a visually compelling and user-friendly website. After launch, Houck saw a 125.47% increase in user engagement and a 93.2% increase in pageviews, demonstrating a significant boost in visibility and performance.

Houck