Case Study: Hillary Daecher strengthens her online presence with Tower Marketing

Hillary Daecher builds a stronger online presence with Tower Marketing

Hillary Daecher, a children's book author, needed to build a professional yet approachable online presence to appeal to parents, teachers, and publishers ahead of her first book's release. She approached Tower Marketing for a website redesign and to establish a larger social media footprint to represent her brand authentically.

Tower Marketing developed a custom website inspired by the story of Hillary's book, incorporating hand-drawn illustrations and a blog to foster community. The vendor also assisted with publicizing the book on major retail platforms and helped cultivate her authorship profiles on social media. The result is a flexible website that grows with her career, enabling her to build authentic connections with her audience.

Hillary Daecher