Case Study: Girl Scouts of Eastern PA modernizes its website with Tower Marketing

Girl Scouts of Eastern PA launches a responsive WordPress website with Tower Marketing

The Girl Scouts of Eastern PA faced the challenge of bridging the gap between their outdated brand and a new corporate model from Girl Scouts of the USA. They needed a fresh, user-friendly website that could equally represent their wide variety of programs and promote their new Girl Pop initiative. To address this, they partnered with Tower Marketing for website design services.

Tower Marketing first built the website using their proprietary Maestro content management system and later migrated it to WordPress, ensuring the design aligned with new branding and was responsive on all devices. The solution successfully created a content-heavy site that was not overwhelming for users. The vendor, Tower Marketing, helped the organization achieve its goals of raising awareness for new programs and increasing sign-ups for both girl members and adult volunteers.

Girl Scouts of Eastern PA