Case Study: Franklin & Marshall College advances global human rights data with Tower Marketing’s website design

Franklin & Marshall College drives 150+ annual report and data requests with Tower Marketing

Franklin & Marshall College needed a website to launch its F&M GBGR® and GBTR™ research before a tight January 2020 deadline. Their existing site was insufficient for presenting the full breadth of their global human rights barometers and data. They engaged Tower Marketing for web design and development services to create a suitable online platform for their impending report release.

Tower Marketing developed a phased website solution featuring clear data presentation and interactive visualizations, including a world map to sort country scores by year and barometer. Since the launch, Tower Marketing helped build out the entire site, including a registered user section for raw data access. The project was highly successful, resulting in over 150 requests for reports and data access within a year, allowing the barometers to grow beyond initial expectations.

Franklin & Marshall College