Case Study: Foxduck grows its social following with Tower Marketing's social campaign

Foxduck gains 100+ Instagram followers with Tower Marketing

Foxduck, a local apparel shop specializing in environmentally-conscious screen printing, wanted to generate social media buzz to establish itself as a community staple and promote its Highlights program featuring local businesses. The challenge was to reintroduce the brand to followers and create a virtual way for fans to interact online. They partnered with vendor Tower Marketing for social media advertising services.

Tower Marketing devised and executed the Foxduck Summer Scavenger Hunt as a paid ad campaign. Each day, a new clue was posted on Instagram, directing users to a Highlights partner's account to comment and enter. The solution was a major success. The campaign gained Foxduck over 100 new Instagram followers, generated 641 comments, and brought dozens of new followers to its partner organizations, leading to a tangible sense of community growth. Tower Marketing continues to manage their monthly social advertising.

Foxduck