Case Study: F&M Global Barometers advances LGBTQI+ human rights insights with Tower Marketing

F&M Global Barometers reaches 165,000 survey responses with Tower Marketing

F&M Global Barometers, an organization focused on human rights data, engaged Tower Marketing to address a challenge in their research. They needed to extend their reporting on LGBTQI+ protections from a legislative level to a societal one by creating a website to survey public perception and report the comparative findings.

Tower Marketing developed a bilingual online survey system and a results-oriented website featuring key data visualizations. The solution successfully gathered over 165,000 survey responses and now digitally presents the Perception Index alongside the Human Rights Report Cards for 111 countries. This work by Tower Marketing has provided a vital resource for global policymakers, activists, and researchers.

F&M Global Barometers