Case Study: Enwild Differentiates Its Brand with Tower Marketing’s Logo Design and Strategy

Enwild strengthens brand presence with Tower Marketing's new name, logo, and strategy

Enwild, a family-owned outdoor equipment retailer, faced a significant challenge as its original name, Backcountry Edge, was nearly identical to a major competitor, causing brand confusion in a crowded market. They engaged Tower Marketing for creative services, specifically a logo design and branding strategy, to develop a new identity that would help them compete nationally while retaining their loyal customer base.

Tower Marketing developed a comprehensive strategic plan, which began with research and collaboration to create the new brand name, Enwild. The solution included designing a full suite of brand elements, such as a new logo, packaging, and marketing materials. The vendor's persistent and insightful collaboration resulted in a rugged yet approachable brand that successfully re-established Enwild's market presence and captured the essence of the company.

Enwild