Case Study: Diamond Credit Union improves user experience and accessibility with Tower Marketing

Diamond Credit Union modernizes its website with Tower Marketing and sets up 565 redirects

Diamond Credit Union, a trusted financial institution in central Pennsylvania, partnered with Tower Marketing to modernize its outdated website. The six-year-old site had become difficult to navigate, with inconsistent layouts that made it hard for users to find important actions. A key challenge was also separating the business banking content into its own dedicated website to better serve commercial customers.

Tower Marketing implemented a user-focused redesign strategy, simplifying navigation and creating clear pathways for high-priority actions. They built two new websites using WordPress with Gutenberg blocks for easy content management and executed a technical SEO plan involving 565 redirects. The result was a modern, user-friendly online presence that reflected Diamond's values. The transition was seamless, with website sessions, users, and engagement time remaining steady post-launch, allowing for an improved experience without sacrificing traffic.

Diamond Credit Union