Case Study: Continental Press simplifies teacher ordering with Tower Marketing’s custom Email-a-Cart web solution

Continental Press completes 200 email cart actions with Tower Marketing

Continental Press, a publishing company specializing in materials for teachers and students, faced a challenge with its online ordering process. While teachers chose their classroom resources, the actual purchasing was handled by administrators. Tower Marketing was engaged to develop a custom web solution to simplify this experience and make it easy for teachers to share their product requests.

Tower Marketing implemented a custom "Email-a-Cart" feature, allowing teachers to send their entire cart with product details to their administrative team with a single click. This solution provided the client with valuable marketing data. The results were significant, with 200 email cart actions completed in a ten-month period, leading to increased revenue, sales, and a larger loyal customer base for Continental Press.

Continental Press