Case Study: Continental Press achieves higher online revenue and efficiency with Tower Marketing

Continental Press boosts online revenue 12.5% with Tower Marketing

Continental Press, a publisher of K-12 curriculum materials, faced the challenge of redesigning its eCommerce website to serve the complex purchasing needs of educators and administrators while also supporting its sales representatives. They partnered with vendor Tower Marketing for a web design and development project to create a more efficient site that could highlight new products and accommodate different purchasing workflows.

Tower Marketing's solution involved redesigning the site with updated navigation and features like 'email a cart', while also moving the backend to Gutenberg Blocks for improved usability and efficiency. The results included a 12.5% increase in online revenue within the first six months and a 15% increase in user interactions. The vendor also delivered a more robust and easier-to-use site for Continental Press's team.

Continental Press