Case Study: Community Action Partnership exceeds hiring goals with Tower Marketing's paid advertising

Community Action Partnership hires 34 employees with Tower Marketing

Community Action Partnership, a Head Start provider in Lancaster County, faced a significant challenge in recruiting 16 new childcare employees amidst high local demand. They sought help from Tower Marketing to implement a paid advertising strategy to reach qualified candidates.

Tower Marketing developed a multichannel paid advertising plan using pay-per-click and social ads on LinkedIn and Facebook, complemented by a custom landing page to optimize applications. This solution resulted in Community Action Partnership hiring 34 employees in one year, doubling their initial goal. Tower Marketing's ads also helped the organization maintain a strong presence in a competitive recruiting landscape.

Community Action Partnership