Case Study: Artisan Custom Doorworks boosts product launch leads with Tower Marketing

Artisan Custom Doorworks launches American Farmhouse doors with Tower Marketing in June

Artisan Custom Doorworks, a manufacturer of custom garage doors, needed to launch their new American Farmhouse door series and spread the word to their network of architects, builders, and dealers. They partnered with Tower Marketing to develop a comprehensive product launch plan to generate buzz and leads for the new maintenance-free urethane doors.

Tower Marketing designed a multifaceted campaign that included a custom direct mailer with physical material samples, a dedicated landing page with an estimator tool, and supporting touchpoints like postcards and emails. The results were highly successful, with the new doors being installed on several homes shortly after the June launch. The custom estimator tool was so effective that Artisan requested Tower Marketing deploy it across other pages on their website for future lead generation.

Artisan Custom Doorworks