Case Study: Artisan Custom Doorworks improves Facebook lead engagement with Tower Marketing's Email Automation & Social Advertising

Artisan Custom Doorworks boosts Facebook lead email opens to 31% with Tower Marketing

Artisan Custom Doorworks, a company specializing in high-end custom garage doors, faced a challenge with their social media advertising leads from Facebook. After a user submitted a form, there was no immediate automated communication, causing a delay until the sales team could manually follow up. This gap prevented them from building instant rapport with new prospects. Tower Marketing provided internet marketing services to address this issue.

Tower Marketing implemented a solution by connecting Artisan’s email to their Facebook using a platform feature. This allowed for a personalized and automated welcome email series to be sent to new leads shortly after form submission. The results were strong, with the new email series achieving a 31% open rate in its first few months, significantly higher than the industry average of 21%. This provided Artisan with an immediate way to build positive relationships and nurture leads acquired through paid advertising.

Artisan Custom Doorworks