Case Study: Antenna Research Associates achieves a unified, scalable website with Tower Marketing

Antenna Research Associates unifies 110+ products into one website with Tower Marketing

Antenna Research Associates (ARA), a company that designs and manufactures advanced antenna technologies for defense applications, faced the challenge of integrating two recent acquisitions and doubling their product line. This growth necessitated a new website from Tower Marketing that could reposition their brand, visually demonstrate their innovation, and be easily updated for future expansion.

Tower Marketing implemented a solution featuring one of their largest navigational menus to help users find products through multiple paths, a custom configuration tool to identify solutions based on user needs, and dynamic visual elements. The new website successfully unified the three separate companies into a single strong market identity. The marketing manager praised Tower Marketing's professional approach and problem-solving skills, stating they "could not be happier with the result."

Antenna Research Associates (ara)