Case Study: Advanced Cooling Technologies boosts online conversions with Tower Marketing’s eCommerce redesign

Advanced Cooling Technologies boosts site conversions 52% with Tower Marketing

Advanced Cooling Technologies, Inc. (ACT), a thermal management solutions provider, sought to improve its brand recognition and industry share of voice. They approached Tower Marketing, which identified that a poor user interface was a primary challenge hindering these goals.

Tower Marketing executed a complete site redesign for ACT, incorporating SEO fundamentals and eCommerce functionality to enhance navigational structure and user experience. This strategy led to a 40% increase in events per session and a 52% boost in site conversions within the first six months, demonstrating a significantly more positive user experience and successful lead generation.

Advanced Cooling Technologies, Inc