Case Study: Golden State Warriors achieve higher engagement and close six-figure deals with ToutApp

Golden State Warriors Use Tout To MEASURE ENGAGEMENT

The Golden State Warriors, a franchised NBA team led by co-owners Joe Lacob and Peter Guber with ~200 employees in Oakland, CA, found it increasingly difficult to measure prospect engagement via email. “It’s becoming more and more difficult to measure a prospect’s level of engagement via email alone. We needed more information to find a way to get the prospect to the next step.” Reps were losing time on manual, repetitive tasks and had no visibility into the right time to follow up.

ToutApp became a core part of the Warriors’ sales strategy, automating repetitive tasks with group emailing and templates, integrating with existing sales tools, and enabling personalized, timely follow-ups. The team saw quick adoption across Suite, Corporate and Partnership sales—[Individual name redacted], Director, Suite & Hospitality Solutions, reports “I closed two six-figure deals last month which simply would not have happened without Tout,” and reps gained more time for relationship-building while improving engagement tracking.

Golden State Warriors

Paul Ratner

Director, Suite & Hospitality Solutions