Case Study: Raukikini achieves faster itinerary creation and renewed growth with Tourwriter

How this unique and special business is using tour operator software to increase customer loyalty and deliver precise and innovative itineraries at the press of a button

Raukikini is a boutique inbound tour operator based in Wellington, New Zealand, founded in 2007 and serving mainly European and growing international markets. The company has used Tourwriter since 2009, but the 2013 economic downturn sharply reduced their bookings and forced them to suspend the software for financial reasons. Their challenge was to regain operational efficiency and reduce time spent on administrative tasks so the small, high-touch team could focus on delivering highly personalized itineraries and maintaining customer service excellence.

Raukikini re-adopted Tourwriter and added Tourwriter’s Minim online itinerary platform, which connects to their existing setup and lets staff create highly visual, individualized itineraries in minutes. Using Tourwriter has sped up itinerary processing, cut tedious admin work and freed consultants to spend more time with clients—helping Raukikini strengthen customer relationships and drive repeat bookings. Tourwriter’s tools directly supported faster production of tailored tours and contributed to a more loyal, returning clientele.

Raukikini

Manfred Berthold

Owner