Case Study: Crystal Travel & Tours achieves 345% more quotes and cuts quote time to minutes with Tourwriter

How the switch to Tourwriter helped this tour operator become more profitable by decreasing their cost of sales

Crystal Travel & Tours is a family-run Boston-based specialist creating tailor-made itineraries for travel to Ireland, Scotland and Britain. Facing declining vendor margins, a paper-based back office and labour‑intensive quotation processes that threatened profitability, the 12‑person business needed efficient tour operator software and selected Tourwriter to centralize supplier records, automate itineraries and streamline operations.

Using Tourwriter’s tour operator software, Crystal Travel & Tours loaded key supplier records during training and quickly began building itineraries; within six months they sent 345% more quotes (vs the prior year) without adding staff, cut quote preparation from 3–4 hours to minutes, improved conversion rates, sped up bookings and produced consistently professional client documents and reports—outcomes the team credits directly to Tourwriter.

Crystal Travel & Tours

Jim Kelly