Case Study: Ireland Luxury Travel achieves higher conversion rates and crafts beautiful bespoke itineraries with Tourwriter

How Ireland Luxury Travel uses Tourwriter to scale up their business and deliver the beautiful custom itineraries that their brand is known for

Ireland Luxury Travel is a boutique tour operator founded by Naomi and John Sheehy that creates tailor-made luxury tours across Ireland. Needing a flexible, easy-to-use system to switch between packaged and fully custom itineraries while improving proposal quality and operational efficiency, they adopted Tourwriter as their tour operator software from day one.

Using Tourwriter, Ireland Luxury Travel automated and streamlined itinerary creation, produced image-rich, personalised travel packs and leveraged smaller features like notes and meeting points to enhance the guest experience. Tourwriter’s platform and ongoing support helped the team work more efficiently and deliver more compelling proposals, which the company says has led to improved sales conversions and stronger customer engagement.

Ireland Luxury Travel

Naomi Sheehy

Founder