Case Study: CaramelTrail achieves faster responses and increased bookings with Tourwriter

CaramelTrail uses Tourwriter to efficiently create spectacular custom tours and boost their online sales

CaramelTrail is an inbound travel agency specialising in authentic experiences across Spain, Portugal and Morocco that prides itself on handcrafted, local-led itineraries. Facing the need to scale operations, speed up responses to online enquiries and improve efficiency, CaramelTrail adopted Tourwriter (Professional plan) in early 2015 to support proposal building, supplier management and back-end operations.

Using Tourwriter — notably the Packages feature to create reusable mini-itineraries — CaramelTrail now builds proposals far more quickly, manages its supplier database centrally and generates fast quotes and itineraries. Tourwriter has saved the team significant time, helped them reach more potential travellers, increase sold trips and improve profitability by enabling faster responses that build customer trust.

CaramelTrail

Samuel Rojo

Founder and Chief Executive Officer