Case Study: All Blacks Tours achieves scalable, efficient high‑volume bookings and seamless system integration with Tourwriter

All Blacks Tours - Customer Case Study

All Blacks Tours, led by Managing Director David Caldwell, is the New Zealand Rugby Union’s appointed operator for official All Blacks supporters travel. As a young company preparing for the 2015 Rugby World Cup, they needed an itinerary system that could handle high booking volumes and integrate with their website and booking/financial systems. After evaluating options, All Blacks Tours selected Tourwriter for its clean, point-and-click interface and practical functionality.

Tourwriter was implemented as the company’s back‑of‑house itinerary and inventory management solution, with vendor support making onboarding seamless. The integration with their website and financial systems removed spreadsheet‑based manual work, reduced error and financial exposure, and delivered clear efficiency gains: the team grew from 4 to 13 staff while preparing to manage 5,500–6,000 Rugby World Cup travelers, demonstrating Tourwriter’s scalability and measurable operational impact.

All Blacks Tours

David Caldwell

Managing Director