Case Study: Sonar achieves 20% higher outbound email response rates with Tourial

Sonar increases outbound email response rates by 20% after including a Tourial

Sonar, an Operations Software platform, faced challenges in engaging its highly technical audience through traditional sales methods. Their inbound and outbound lead generation efforts were struggling because prospects preferred to explore the product themselves, and existing website resources were not effectively communicating the platform's value. To address this, they turned to the vendor, Tourial, for a solution.

Using Tourial's interactive product tours, Sonar created embedded demos for their website and outbound sales emails. This solution allowed prospects to explore the product interactively before a sales conversation. The results were a 20% increase in outbound email response rates, a doubling of demo requests from website visitors, and an 800% return on their investment in Tourial.

Sonar

Christine Ladd

Head of Marketing