Case Study: Quinyx boosts pipeline and demo conversions with Tourial

Quinyx gets 28 qualified demo requests from Tourial within first year

Quinyx, a provider of workforce management software, faced challenges engaging mid-funnel prospects who were not yet ready to speak to sales. Their website relied heavily on demo request forms, which created friction and limited conversion opportunities as prospects had few options to self-serve and explore the platform. This gap in their buyer journey prompted them to seek a solution from the vendor, Tourial.

Tourial implemented its interactive product tours on the Quinyx website and within sales outreach. This solution allowed prospects to explore features at their own pace, leading to more informed demo requests. The results were significant, including over $400,000 in influenced revenue, a 25% increase in lead-to-demo conversion rates, and twice the email click-through rates. Tourial transformed the website into a constant pipeline engine and became a core part of Quinyx's go-to-market strategy.

Quinyx

Daan Dagevos

Digital Marketing Manager